Growing Up G.I. Joe

I got the idea for this post from a recent online conversation I had with my friend and fellow author Joe Bonomo. Though we didn't actually meet until 2012, Joe and I have repeatedly bonded over how similar our formative experiences were; from music to baseball to teenage alienation, we were definitely on similar (and in some cases outright parallel) paths during our early years. But in the aforementioned chat, we discovered a very crucial difference: Joe was an Action Jackson man, while I was all about G.I. Joes. I suggested we write dueling blog posts about our childhood action figures, and here's my entry — you can read mine first, and then read Joe's, or you can read Joe's first and then come back to this one. Either way works for us!

45 years ago this week, if you’d asked me to name the three greatest things that had happened during the previous twelve months, I would have invariably replied with:

• Nixon’s resignation
• Blazing Saddles
• “Kung-Fu Grip” G.I. Joe

1974 — what a time to be alive, right?

Of the three, Hasbro's introduction of "Kung-Fu Grip" probably had the biggest immediate impact on my life. I had been heavily into G.I. Joe since the May of 1973, when my friend Doug gave me a G.I. Joe Air Adventurer action figure — “with LIFE-LIKE HAIR and BEARD” trumpeted the box — for my seventh birthday. My mom, a staunch opponent of the Vietnam War, had previously refused to buy me anything G.I. Joe-related, despite my pitiful entreaties; still, she was wise enough to not make me return the present.

Besides, the Hasbro company — mindful of the growing anti-war sentiment among Americans — had recently repackaged Joe and his mates as a somewhat-less-objectionable “Adventure Team”. Sure, these fuzzy-headed dudes still had guns, grenades, flame-throwers, etc.; but these were all now employed in pursuit of “adventure,” instead of torching Vietnamese villages in order to save them from the evils of Communism. “It’s okay, Mom,” I told her. “He’s not a soldier — he’s an Air Adventurer!” I don’t recall her exact response, but I suspect that there was some eye-rolling involved.

Of course, like any impressionable American boy, I wanted my Air Adventurer to stockpile as many weapons as possible. The big problem was that, given the hard-plastic construction of his hands, it was exceedingly difficult to get him to hold on to any of his equipment, lethal or otherwise, in a functional or vaguely realistic manner. (This became even more difficult for my Air Adventurer after he fell from a tree branch in our Ann Arbor front yard and shattered his left arm.)

Therefore, Hasbro’s 1974 introduction of G.I. Joe dolls with “Kung-Fu Grip” — hands made of soft rubber, with fingers that could be manipulated individually — came as a total godsend to me. “They know that this is exactly what I need!” I marveled. All of my future G.I. Joes would now be able to shoot, stab, climb, schlep and give each other the “soul shake” in a far more secure and realistic manner. For the first time in my young life, I felt validated as a consumer.

When I moved to England that fall with my father and sister, however, a whole new world of “adventure” immediately opened up for me. Action Man, G.I. Joe’s Palitoy-licensed British counterpart, had not only introduced the “gripping hands” concept a whole year earlier, but he also came with a variety of realistic historic military uniforms and weapons as part of Palitoy’s “Soldiers of the World” series. (Holy shit — they even had an Action Man tank!) This absolutely blew my mind; now, instead of just shooting killer cobras and blowing up aggressive octopi, my G.I. Joes could stage actual World War II combat scenarios!

Of course, to fully stage said combat scenarios, my G.I. Joes — now fully attired and armed with period-perfect British and American WWII infantry gear — required an opponent to fight against. To say that my father was displeased when he learned I wanted to spend my allowance on a German stormtrooper uniform set would be to woefully understate the case, but I was adamant that this was exactly what I wanted. “But Dad, G.I. Joe needs an enemy,” I insisted. He okayed the purchase in the end, though also (I’m sure) with no small amount of eye-rolling.

When we returned to Ann Arbor the following year, my Action Man gear was the talk of all my G.I. Joe-loving elementary school pals, most of whom thought I was making up the part about the existence of an Action Man tank (alas, I couldn’t afford to bring one back with me as proof). How was it possible that British kids could have their Action Men reenact the Battle of the Bulge with miniature STEN guns and "potato masher" grenades, while our G.I. Joes had been relegated to searching for buried treasure and engaging in mildly strenuous desert rescues? It seemed grossly unfair.

Nevertheless, I hit it harder than ever with G.I. Joe in 1975, acquiring (mostly via Christmas and birthday gifts) a helicopter, a submarine, and the Adventure Team Training Center, along with various other outfits and equipment. I had the Training Center set up in the basement of the first house we rented upon our return, with the “training slide” cord stretched halfway across the room, and a makeshift landing pad for the copter. Even though I was convinced that the house (especially its basement) was haunted, I still happily spent countless hours down there performing an endless array of G.I. Joe maneuvers. My mania for all things G.I. Joe-related would last another two years or so, until my enthusiasm for sports finally outstripped all my other interests. The turning point was probably the Christmas of 1976, when I fished a pecan out of my grandmother’s holiday nut dish expressly for the purpose of having my G.I. Joes play football with it.

My friends and I admittedly enjoyed additional dalliances with other action figures — like the Johnny West, Steve Austin and Evel Knievel collections — but G.I. Joe was our main man. There were two realms we never entered into, however: Big Jim and Action Jackson. The latter did seem kind of cool (he had some sweet accessories, and that “bold adventure is my game” song from his TV commercials was catchy and fairly stirring), but those AJ figures were just too damned small for our G.I. Joe-sized world. And the commercials for the former always played like scenarios lifted straight from one of the more "open-minded" reader letters that popped up from time to time in my dad’s Penthouse magazines. (“Dear Penthouse: I never thought these letters were real, but last week I went camping with my buddy Big Jim, and we met this guy with a rugged face and a strange tattoo…”) The way Big Jim could bust a strap with his bicep was admittedly impressive, but his whole "hyper-masculine outdoorsman" trip just wasn’t my thing.

So yeah, G.I. Joe was where it was at for me. The gear, the outfits, the play sets — it all just seemed so superior to everything else that was out there, even if it didn’t fully sate my childhood lust for historic combat like Action Man’s stuff did. I finally sold (or, more likely, gave away) all my G.I. Joe/Action Man toys in the fall of 1978, as part of the preparations for my dad moving back to NYC to live with my then-stepmother, and my sister and I moving to L.A. to live with my mom. I know all that stuff would be worth a fortune now, but Joe and I had reached the end of our road long before that; and anyway, most of my figures had already lost some or all of the fingers from their “Kung-Fu Grip” hands, and there would never be much of a resale market for Leprosy G.I. Joe.

Even though we wouldn’t have much to say to each other now, I still think of G.I. Joe every year about this time. The sweet childhood memories of the holiday season come flooding back, and once again I’m sprawled across the floor of one of our Ann Arbor living rooms, listening to Christmas music on the radio, paging through the Sears and JC Penney catalogs, and trying to decide which G.I. Joe stuff I want to add to my Christmas wish list. Eight Ropes of Danger? The Five-Star Jeep? The Mobile Support Vehicle? Guess I’d better put 'em all on there, just in case…

Comments

[drbopperthp]

King Fu Fucking Grip Bitches!!!!

[ATHQ]

Great post. The Adventure Team remembers you and misses you. We had great times together and GI Joe will always be a part of you and you a part of us.